It's not just for aging Hollywood stars and Real Housewives. It doesn't make you a vapid, plastic victim of the patriarchy any more than highlights and manicures do. But Botox still has a controversial reputation. We set out to change that perception. While the work ultimately proved too challenging for the brand, the manifesto lives on.
ECD: Keith Cartwright
Senior Art Director: Roz Romney
Senior Copywriter: Erin Ridgeway