Erin Ridgeway
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Botox Cosmetic: Brand Manifesto

It's not just for aging Hollywood stars and Real Housewives. It doesn't make you a vapid, plastic victim of the patriarchy any more than highlights and manicures do. But Botox still has a controversial reputation. We set out to change that perception. While the work ultimately proved too challenging for the brand, the manifesto lives on.

Agency: BSSP
ECD: Keith Cartwright
Senior Art Director: Roz Romney
Senior Copywriter: Erin Ridgeway