Erin Ridgeway
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Blue Shield of California

Blue is togetherness, not separation. Blue is bridges, not walls. Blue is honest. Blue is courageous. Blue is equality. Blue is pride. Blue is for the many, not the few. Blue is working for healthcare for all. Blue is more than a color. It’s a set of values.

Broadcast

Online Video Content

Agency: BSSP
Creative Director: Sinan Dagli
Associate Creative Directors: Ralf De Houwer, Justin Hargraves, Chris Cavalieri
Senior Creatives: Erin Ridgeway and Alex Anderson