We took Big Give Week, Rakuten’s annual birthday sale, and reimagined it as a week-long festival of savings, featuring elevated Cash Back rates from national retailers and fan-favorite brands. We built anticipation with a teaser campaign, then kept the momentum going with a full week of unique daily emails and site assets, social posts and a :15 TV spot.
The campaign was such a success, we brought it back for two more years—each time driving stronger results and solidifying Big Give Week as one of Rakuten’s most effective evergreen moments.
Select Emails and Site Assets
Teaser Emails
