Savvy shoppers know that Amazon Prime Days is one of the year’s biggest moments to score big savings, with stores launching their own sales events to compete, and Rakuten saw a clear space to lead.
Simply put, Rakuten gives you a better deal on the season’s best deals. We’re the smartest, most rewarding way to make the most of Prime Day-inspired savings. Because when it comes to giving you more for your money, no one else stacks up to Rakuten.
By offering elevated Cash Back on top of sales at members’ favorite stores, we positioned ourselves as the best way for our members to make the most of the savings by stacking elevated Cash Back on top of Prime Day sales. We built anticipation with a teaser campaign, launched a national TV spot, and drove conversion with a suite of performance-focused email assets. The result was a standout campaign that cut through the Prime Day noise, and made it clear that Rakuten is where smart shoppers get the most money for their money.
Homepage Takeover
Teaser Email
Email Campaign
