Our gift to our shoppers? 10 days of the biggest Cash Back deals of the year. We turned every day into Black Friday with the The Big Cash Back Unwrap.
The program kicked off with a teaser phase announcing the participating brands and their Cash Back rates, giving members time to map out their shopping lists.
Teaser Emails
Teaser Phase Landing Page
When the deals went live, each day featured a full site takeover spotlighting that day’s star merchant and offer. To sustain the momentum—and capture new-to-file shoppers—we sent members a daily email with shopping inspo and an exclusive coupon code from that day’s brand, giving them even more ways to stack savings on top of Cash Back.
Active Phase Landing Page
Active Phase Email Example
The campaign was such a hit, merchants clamored for another round—so we quickly spun up a part two, featuring three additional brands and even more big savings.
Teaser Email
Teaser Phase Landing Page
Active Phase Landing Page
Its success didn’t stop there. The Big Cash Back Unwrap inspired an evergreen weekly program, The Big Deal Reveal, where one featured merchant unveils a huge Cash Back rate every week, keeping the savings going long after the holidays.