To connect with Millennial women during the busiest shopping season of the year, we created Sleigh Your Shopping—an immersive, IRL pop-up retail experience in New York City designed to introduce Rakuten as the smartest way to shop and save at her favorite stores.
The campaign was fully bespoke for this audience, blending discovery, style, and holiday magic. We partnered with influential voices like Kate Hudson, Jonathan Van Ness, Patrick Ta, and the Foster sisters to build awareness and credibility, while buzzy brands—including Fresh Cosmetics, Eberjey, Ugg, Naadam, Aurate, Favorite Daughter, InBloom, Patrick Ta Beauty and JVN—stocked our shop with gifts shoppers couldn’t resist.
To extend the experience beyond NYC, we launched The Holiday Edit, a curated virtual shopping destination that made it easy for customers to sleigh their shopping from anywhere.
Our primary goal was to drive press, and the results exceeded expectations:
75+ media and influencer attendees
72% message pull-through
309+ million media impressions
26 press articles
Digital Out-of-Home
We drove foot traffic to the pop-up shop with out-of-home and paid social.
Paid Display
We partnered with leading fashion publications like Vogue, Glamour, PopSugar and The Cut for a takeover campaign leading shoppers to The Holiday Edit, our curated holiday shopping experience.
The Holiday Edit
Each of our partner influencers and merchants curated a gift guide within their area of expertise to bring the pop-up shop to life virtually on Rakuten.com—with Cash Back, of course.
The Holiday Edit Mobile Landing Page