Rakuten teamed up with New York Fashion Week for an exclusive collaboration that brought the catwalk to our members’ closets. NYFW designers and a top fashion influencer introduced millennial shoppers to Rakuten’s lineup of high-end fashion brands, and showed them how Cash Back makes luxury a little more affordable. With a 10% Cash Back promotion driving the experience, shoppers went from inspiration to purchase—seeing firsthand how Rakuten makes it easier to buy the pieces they love. This multifaceted program unfolded across several creative touchpoints—scroll down to see how each one brought the campaign to life.
Rakuten x NYFW Influencer Social Content
We partnered with former Teen Vogue editor-in-chief, author, Project Runway judge, and fashion influencer Elaine Welteroth to style three NYFW-inspired trends (plus bonus holiday looks!) that could be shopped from Rakuten merchants. The video series lived on Rakuten, Elaine, and NYFW’s channels, plus paid placements with YouTube, Conde Nast, Pinterest, and more.
Member Email
On-Site Experience
All content drove to a dedicated landing page, where members could shop—and save on—each trend, with 10% Cash Back.
Shoppable Trend Pages
Each trend was featured on its own shoppable page, where members could recreate the look with 10% Cash Back from designer merchants.
Designer Collaboration
We also amplified the promotion with three designer partners, Rebecca Minkoff, Phillip Lim, and Altuzarra, who shared it with their combined 3M+ social followers with documentary-style social videos, and offered Rakuten members exclusive pre-order access to a piece from their fall collection with 10% Cash Back.
Designer Social Content
Designer Email
